Oral B & Foodbank Share a Smile Initiative (2021)

Oral-B is passionate about the oral health of Australians, and we see that there is much room for improvement. Tooth decay continues to be the #1 most chronic disease in Australia¹, with 90% of adults experiencing tooth decay in their lifetime².

To help improve the dental health of Australian families in need, Oral-B is reigniting its Share a Smile initiative this October in partnership with Foodbank – a non-profit organisation that acts as a pantry to the charities and community groups who serve the Australian welfare sector.

During the month of October, for every Oral-B product sold at Woolworths (including Woolworths Metro), Oral-B will make a donation to Foodbank. These donations will enable Foodbank to deliver an expected 45,000 Oral-B toothpaste tubes and 15,000 Oral-B manual toothbrushes to Australian families in need. 

DETAILS OF YOUR DONATION

Oral B has a Donation target of:

• 45,000 Oral-B toothpaste tubes and 8,990 Oral-B manual toothbrushes (total RRP value of $300,900 AUD). Capped at 1,000,000 units (excluding PRO1500).
• 6,010 Oral-B manual toothbrushes (total RRP value of $36,000). Capped at 12,000 PRO1500 units.
• An additional $40,000 AUD in the form of monetary donation to Foodbank

Donated product to be provided to Foodbank following the month of October.

ABOUT FOODBANK

Foodbank is Australia’s largest food relief organisation, providing food and groceries to over 2,600 charities and 2,500 schools. Last year Foodbank sourced 48.8 million kilograms of food and groceries that’s the equivalent of over 241,000 meals a day.

Foodbank works with the entire Australian food and grocery industry including farmers, wholesalers, manufacturers and retailers. Donations include stock that is out of specification, close to expiry or excess to requirements. Foodbank also works closely with corporate Australia to secure much needed funds and expertise to support its food relief efforts.

In addition, Foodbank collaborates with suppliers, manufacturers and transporters in world-leading programs to source key staple foods that don’t come in sufficient quantities via rescue channels. For more information, please visit www.foodbank.org.au.

• ¹Australian Dental Association 2018. Australia’s Adult Oral Health Tracker 2018, Mitchell Institute, Victoria University, Melbourne. ada.org.au/oralhealthtracker.
• ²Australian Dental Association 2020. Australia’s Adult Oral Health Tracker 2020, Mitchell Institute, Victoria University, Melbourne. ada.org.au/oralhealthtracker.