Drop Swap Smile with Oral-B

Got an old toothbrush? Let us help you dispose it in a more sustainable way with Drop Swap Smile. Take your old toothbrush to a Shaver Shop store and drop it in one of our specially designed collection bins or upgrade to a new Oral-B electric toothbrush via shavershop.com.au and we'll provide you with pre-paid postage label and envelope so you can send us your old toothbrush via post.

Do you already have a DROP SWAP SMILE envelope and need to download your postage label?

CLAIM LABEL HERE

Drop Swap Smile with Oral-B

Got an old toothbrush? Let us help you dispose it in a more sustainable way with Drop Swap Smile. Take your old toothbrush to a Shaver Shop store and drop it in one of our specially designed collection bins or upgrade to a new Oral-B electric toothbrush via shavershop.com.au and we'll provide you with pre-paid postage label and envelope so you can send us your old toothbrush via post.

Do you already have a DROP SWAP SMILE envelope and need to download your postage label?

CLAIM LABEL HERE

ABOUT DROP SWAP SMILE

Australians use millions of toothbrushes each year to maintain their oral health with many ending up in landfill.

To help reduce the amount of manual and electric toothbrushes that end up in landfill, Oral-B has launched the DROP SWAP SMILE initiative with Veolia and Shaver Shop. The initiative gives Australians a new way to dispose of their used toothbrushes more sustainably.

Through DROP SWAP SMILE, Australians can drop their old toothbrushes in specially designed collection bins found at Shaver Shop stores around Australia2. Those who shop online can also get involved with a DROP SWAP SMILE envelope and pre-paid postage label offered with every purchase an Oral-B product via shavershop.com.au3

Accepted waste includes:

  • Manual toothbrushes
  • Electric toothbrush handles, chargers and brush heads

Veolia’s experts in environmental solutions will collect, sort, and process the used toothbrushes and ensure their parts are either recycled or diverted from landfill2.

Do you already have a DROP SWAP SMILE envelope and need to download your pre-paid postage label? Create Claim Here

Frequently Asked Questions

What is DROP SWAP SMILE and how does it work?

Oral-B is launching DROP SWAP SMILE, an initiative which aims to give Aussies a more sustainable way to dispose of their used toothbrushes and reduce the amount of manual and electric toothbrushes that end up in landfill.

Through DROP SWAP SMILE, you can drop your used manual or electric toothbrushes in specially designed collection bins found at Shaver Shop stores around Australia2. If you shop online, you can also get involved with a DROP SWAP SMILE envelope and pre-paid label offered with every purchase an Oral-B product via shavershop.com.au3.

Veolia’s experts in environmental solutions will collect, sort, and process the used toothbrushes and ensure their parts are either recycled or diverted from landfill2.

Why has Oral-B started DROP SWAP SMILE?

Australians use millions of toothbrushes each year to help maintain their oral health. These items cannot be recycled via household kerbside recycling because they require dedicated processes to separate the materials they’re made of Recognising this, Oral-B is working with Veolia to give Australians a new way to dispose of their used toothbrushes more sustainably through DROP SWAP SMILE. The nationwide initiative will see Veolia provide specialist recycling services and end-of-life solutions for toothbrushes that will ultimately help Australians reduce their contribution to landfill.

When does DROP SWAP SMILE start?

DROP SWAP SMILE starts from the 28 September 2021 and will continue for 3-months as a pilot program. From this date, Australians can take their old toothbrush in-store and drop it in one of the specially designed DROP SWAP SMILE collection bins.2

Australians can also participate via shavershop.com.au with a DROP SWAP SMILE envelope and pre-paid label being offered with every purchase of an Oral-B product via the website during the program.3 This enables participants to send us their old toothbrush via mail for collecting, sorting, processing.

What waste is accepted as part of the initiative?

The following used items will be accepted and processed via the program, regardless of brand:

  • Manual toothbrushes
  • Electric toothbrush handles, chargers and brush heads

We kindly ask that you thoroughly wash and dry your items before sending them to us or dropping them into the DROP SWAP SMILE collection bins at Shaver Shop. This helps to ensure the waste stream remains clean so that the items are eligible for processing and recycling.

I have a toothbrush from another brand. Can I put this in the collection bin, or are only Oral-B toothbrushes accepted?

All brands of toothbrushes are accepted and can be put in the collection bin or sent to us for processing. The most important thing is that the waste items are thoroughly washed and dried beforehand. This helps to ensure the waste stream remains clean so that the items are eligible for processing and recycling.

What happens to the electric toothbrushes?

Electric toothbrushes will be dismantled, sorted and recycled as e-waste, diverting them from landfill4.

What happens to the manual toothbrushes?

Manual toothbrushes are typically made of mixed plastics. Plastic components that are non-recyclable will be diverted from landfill and will undergo thermal treatment at a dedicated Veolia facility4.

How can people in lockdown get involved?

As a result of COVID-19 restrictions, some Shaver Shop stores may be closed. If your local Shaver Shop store is closed, we encourage you to get involved via shavershop.com.au3.

I live in South Australia. Why do I need to go in-store to participate?

Regulations in South Australia prohibit the unlicensed transport of waste, inter- and intra-state, meaning South Australian residents are unable to send us their used toothbrushes in the mail. The good news is that you can easily participate by taking your used toothbrush to their nearest Shaver Shop store and dropping it in the specially marked collection bin.2 Be sure to thoroughly wash and dry it beforehand!

Does is cost money to participate in DROP SWAP SMILE?

No. Simply take your used toothbrush to a Shaver Shop store and drop it in the collection bin.2DROP SWAP SMILE envelopes and pre-paid labels are also offered with every purchase of an Oral-B products via shavershop.com.au3.

References

1Based on surveys of a representative worldwide sample of dentists carried out for P&G regularly

2Collection bins will be available in participating Shaver Shop stores from 28/09/2021 until 31/12/2021. Some Shaver Shop stores may be closed due to government-imposed COVID-19 restrictions, which are subject to change at any time. All decisions on pricing and promotions are at the sole discretion of the retailer.

3An envelope and postage-paid label will be offered with each purchase of an Oral-B product via ShaverShop.com.au from 28/09/2021 until 31/12/2021 to allow consumers to send their used toothbrush to Oral-B via regular post. This offer is not available to residents of South Australia due to regulations that prohibit the unlicensed transport of waste, inter- and intra-state.

4Veolia aims to recycle clean, uncontaminated electronic components as e-waste. Plastic components that are non-recyclable will be subjected to thermal treatment, with only residual ash being sent to landfill. The percentage recycled will depend on the recycling market at the time, as well as the condition of the waste materials.

5vs a regular manual toothbrush.

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